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Selling Your Home

Why Sell With AnneLise

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Sherin T.

All I can do is rave about AnneLise. She went above and beyond for my husband and me. She helped us buy our first home. This particular sale was very unique and required extra attention to detail. AnneLise is so responsive and ...
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Ellen L.

Our agent, AnneLise Staal, was not only committed to helping my mom and me find a home, but she was also our advisor, confidant, and friend who supported us in making a dream come true. She stayed on course doing the heavy lift...
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Aileen R.

AnneLise was so great to work with! She was very knowledgeable, which made us feel secure as first-time home buyers. She was always quick to respond and supported us through the process from start to finish. AnneLise also made ...
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Mariah N.

AnneLise was patient, knowledgeable, reassuring, and I always knew she was going above and beyond for us. We had a complicated buying process, and she built a fantastic team that was on top of every logistical step along the wa...
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Hunter H.

Working with AnneLise to purchase a condo in San Francisco was an absolute pleasure! While AnneLise primarily works in Marin County, she facilitated our home-buying process through her longstanding partnership with an agent who...
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Raquel G.

Annelise was incredible throughout the home-buying process. She helped us for almost a year, showing us homes, advising on value, and potential drawbacks. She would often go ahead of us to check out the home, and a couple of ti...
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Marisa M.

I spent over 9 months working with AnneLise looking for just the right home. Her knowledge of the area was invaluable as she was able to recommend properties she knew would fit my requirements. She was very attentive and went a...
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Bethany S.

We had an excellent experience working with AnneLise. From the moment we met her at an open house, she was friendly and easygoing, and that continued throughout our home search, when she accommodated us many times on short noti...
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Laurie H.

I recently moved from Southern California to Northern California. I met with AnneLise and immediately wanted to work with her. She is smart, she is driven, honest, and relentless. The market that I wanted to buy into was very t...
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Tyler Q.

As a Home Inspector Company working with Realtors, it's rare we find them as honest as AnneLise. She is honest with her clients and doesn't try to "manipulate reality" to close the sale. Thank you for representing your clients ...
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Darla F.

In the time I have spent with AnneLise, I can confirm she has an unimpeachable work ethic and an uncanny ability to problem-solve. Her superpower is listening and reserving judgment- if something is important to us, it is impor...
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Yana M.

We had an outstanding experience working with AnneLise Staal on the sale of our property. From start to finish, she was an absolute pleasure to work with - exceptionally knowledgeable, professional, thorough, and consistently a...
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Thomas T.

AnneLise helped me purchase a home in Fairfax recently, and I can’t recommend her highly enough. She was responsive, understood my goals, negotiated effectively, and explained things in a very clear way. I urge you to hire her,...
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Ben M.

AnneLise is fantastic, and we loved working with her so much! When we were first starting our search, AnneLise took us on tours of different areas in Marin; she has so much knowledge of Marin. AnneLise paid close attention to w...
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A Step-By-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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My Selling Progress Tracker

I have custom Google Sheets that keep the selling process on track, organized and transparent. Everything is available to view and edit in one place. Tasks and costs are updated real time.

Work With AnneLise

Contact AnneLise today to learn more about her unique approach to real estate and how she can help you get the results you deserve.

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